WPR worked closely with IdealCup to launch and communicate its CupcyclingTM initiative nationally and internationally. This included supporting its media relations, packaging communication, stakeholder engagement (e.g. with local cafes, regional authorities and large businesses). A key component of the project was visualising (through graphic design) and communicating (via product messaging, media stories, website content, and point of sale display) the circular stewardship of the cups themselves.
IdealCup testimonial (creating sustainable change):
