WPR / Case Study / Crisis / General

When an unhappy customer goes to the media

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When a client came to us after a dissatisfied customer of theirs went to the media, WPR went to work.

The basics of any situation involving the media is to understand the issues involved, provide an appropriate response and work to find a path to resolving the matter.

WPR turned around a comprehensive response plan within 24 hours and turned what had been a complaint into a positive engagement with the journalist concerned, establishing a channel for positive communications going forward.

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