WPR worked closely with Island Gin to launch its product and to communicate the benefits of glass and the importance of reducing waste to landfill, especially given Island Gin’s location on Great Barrier Island.
We had an opportunity to position messaging about Island Gin’s beautiful packaging and the potential for customers to repurpose its kīna-inspired bottles.
Glass packaging manufacturer O-I Glass (at the time of launch, later Visy) retained our services to support the product launch and help gin distiller Andi Ross to frame and articulate her messaging.
We secured extensive national media coverage including a feature spot on Seven Sharp. https://www.facebook.com/share/v/9k8xL24FSb7jw956/.
WPR subsequently provided services to amplify Island Gin’s messaging as it went on to win national and international awards (including for its packaging) and launched into offshore markets https://theshout.com.au/national-liquor-news/sustainability-series-island-gin-protects-its-island-community/
I’ve had the opportunity and privilege of working with Jacquie in development and launch of key projects. Jacquie is a thoughtful leader of business and people. Her insights and perspective enables business to find their voice, in a way that is respectful, purposeful and informative. For me, this has driven sustainable business results. I highly recommend Jacquie and her team at Walter’s PR.
Bayard Sinnema, Commercial Director – Asia, O-I Glass
