Introduction to Media Relations Workshop

Begin to master the art of media relations with this practical workshop! Learn how the media operates, how to build strong journalist relationships, and how to craft compelling messages that get noticed.

Gain confidence in handling media requests, navigating interviews, and managing challenging questions.

Discover strategies to boost brand visibility, mitigate risks, and communicate effectively during crises. Stay informed about the latest media trends and best practice to enhance your organisation’s reputation.

Introduction to Media Relations Workshop

3 hours in person

$400+gst (eligible for RBPN subsidy, see below)

Learning Outcomes: Understand the fundamentals of the modern media landscape and how to work constructively and effectively with media.

Course Content

Understand the Media Landscape: Gain insights into how media outlets operate, their priorities, and what journalists are looking for.

Build Strong Media Relationships: Learn how to establish and maintain positive connections with journalists and media professionals.

Craft Effective Messages: Media relations is about more than just press releases. Learn how to craft compelling narratives, understand media ecosystems, and effectively communicate an organisation’s message across various media platforms.

Navigate Media Requests: Learn how to handle interviews, respond to queries, and manage challenging questions with confidence.

Increase Brand Visibility: Discover strategies for leveraging media coverage to enhance your organisation’s profile and reputation.

Mitigate Communication Risks: Learn how to anticipate potential media challenges, understand media ethics, and develop proactive communication strategies that protect your organisation’s interests.

Prepare for Crisis Situations: Understand how to communicate effectively during crises to protect and rebuild your brand’s image.

Stay Ahead of Trends: Learn about the latest tools, techniques, and best practices in media relations to stay competitive.

Location and Cost

• Date: 8 July 2025, 1-4pm
• Location: Nelson
• Spots: 10
• Cost: $400+gst (eligible for RBP subsidy, see below)
• Delivery type: In Person
• Instructor: Jacquie Boer
• Location: Nelson Tasman Chamber of Commerce, Mahitahi Colab, 322 Hardy Street, Nelson

Regional Business Partner Network (RBP) Subsidy

This Workshop is registered with the Regional Business Partner Network (RBPN) and participants may qualify for substantial support. For more information, please contact Sandra Crone at Nelson Tasman Chamber of Commerce or register with RBPN here (and Sandra will be in touch). Please ensure you apply for the subsidy 10 business days before the workshop date.

Eligibility:

• Businesses with fewer than 50 full-time employees
• Must have an NZBN number and be a commercially trading business
• Attendees must be business owners or key management personnel
• Registration on the RBP Platform and a discovery meeting with a regional Growth Advisor required

Standard cancellation policy applies to workshops. Cancellations must be received 7 working days prior to the event. Cancellations after this time and ‘no shows’ on the day will be charged the full invoice amount. Substitutions are permitted if you can no longer attend.