Reputation Assessment

A number of factors impact on an organisation’s exposure to reputation risk. These include the extent to which its reputation exceeds its true situation and how other people’s beliefs and expectations change in ways that affect this gap. The effectiveness of internal processes and systems also impact reputation.

There are a range of ways to evaluate your organisation’s reputation. These include media analysis, surveys of stakeholders (customers, employees, shareholders and regulatory authorities) and your industry peers. Reputation evaluation can also extend to focus groups and other research. It’s also important to be aware of the wider media context within which you are operating.