Jacquie Boer

Key skills: media relations, crisis and issues management, strategic communications planning, writing and editing

Jacquie is a highly experienced and respected public relations professional known for her ability to give measured, calm, and strategically pertinent counsel in high-pressure situations.

Her 30-year career in communications spans print and online journalism, writing marketing copy for television commercials, in-house and external corporate communications for electricity lines companies, strategic communications for an iwi organisation, and wearing steel-capped boots and hardhat as editor of a forestry industry magazine.

Jacquie established WaltersPR in 2012, the same year that she won a Public Relations Institute of New Zealand award.

Since 2012 Jacquie has attracted high-profile and long-standing clients to WaltersPR including Pic’s Peanut Butter. Her work was one of the key elements contributing to Pic’s winning a 2021 NZ Marketing Association award for long-term marketing excellence. Jacquie has a passion for working alongside entrepreneurs as they grow their businesses and is a respected advisor to senior executives and business owners based in Nelson Tasman and around New Zealand.

Jacquie is a Fellow of the Public Relations Institute of New Zealand, is accredited in public relations, has an MA in Shakespeare Studies from the Shakespeare Institute, Stratford-upon-Avon (University of Birmingham) and a first class honours degree in English from the University of Canterbury.

Email Jacquie at [email protected] or phone +64 21 073 0454