Managing Your Message

Interacting with the media and managing your online presence is as much about managing your messages as it is about being trained to deal with journalists. Media training helps prepare individuals to represent themselves, a brand, or a company to the media and beyond.

It is a specialised form of communications training that helps media-facing individuals to anticipate reporter behaviour, avoid common traps, and confidently focus on their messaging.

The goal of media training is to prepare individuals to represent their company, brand or organisation positively in the public eye. It includes instruction on how to handle various types of media encounters, such as live television or radio interviews, print or online news articles, and social media interactions.